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Paid Media Manager

- Digital Media


Location: CBD, Cape Town

Date Posted: 2018-06-13

Post Expire: 2018-07-20


Key Duties:
*Develop paid media strategies across multiple digital channels
*Effective management and implementation of the media strategies and plan ensuring that all elements are included to maintain a smooth running of a campaign
*Responsible for managing media across various platforms like Google Adwords,
*Facebook/Instagram, Twitter, LinkedIn and the Google stack (DoubleClick products)
*Campaign monitoring, data analysis, optimisation and insights reporting
*Acquire deep knowledge of client business needs and proactively maximise the value clients receive from their campaigns
*Assist client service team with the preparation of pitches and proposals for new business
*Identify, test and make suggestions for new PPC and paid social techniques that are important and clients should consider adopting
*Define, monitor and analyse key performance metrics, monitoring success of initiatives, optimising the approach and reporting to key stakeholders
*Managing the financial media budget ensuring campaigns/suppliers/media owners are delivering on time and within budget. Ensuring campaigns are reaching or exceeding clients expectations regarding performance.
*Build strong relationships with suppliers and media owners

Personal Attributes:
*You care deeply about doing great work
*You must have a strong eye for detail
*Confidence and self-motivation
*Brilliant organisational skills
*Ability to perform under pressure
*Ability to work in a cross-functional team
*Punctual, independent and a team player
*Service orientated
*Analytical by nature and can derive insights from analytics

Requirements:
*2-3 years experience in digital media buying and planning - working in a client focused role
*Up-to-date knowledge of the digital display media buying industry
*Strong understanding and experience of Facebook Business Manager, LinkedIn Ads Manager, Twitter Ads Manager, and Google Adwords
*Strong computer skills: proficient use of Microsoft Office (Excel, Word, PowerPoint)

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